SANDBOX
SANDBOX
Client
Sandbox Educare PVT LTD
Year
2025
Project Focus
Branding
Project Overview
We built a brand identity that feels as warm and curious as the children it’s meant for. Every element, from the logo to the visual language, was designed to be playful, approachable, and full of movement, capturing the spirit of a space that encourages learning through exploration.
We built a brand identity that feels as warm and curious as the children it’s meant for. Every element, from the logo to the visual language, was designed to be playful, approachable, and full of movement, capturing the spirit of a space that encourages learning through exploration.
Problem
Statements
Problem
Statements
Lacked playfulness
Lacked playfulness
The design was too corporate and did not reflect the fun, nurturing environment of a daycare.
The design was too corporate and did not reflect the fun, nurturing environment of a daycare.
Generic appearance
Generic appearance
The typography was too plain and did not create a distinct visual identity.
The typography was too plain and did not create a distinct visual identity.
Not engaging for children
Not engaging for children
The design did not incorporate elements that resonated with young children or parents looking for a warm and inviting place.
The design did not incorporate elements that resonated with young children or parents looking for a warm and inviting place.
Logo Iterations
Final Logo
The Sandbox logo features a playful and minimal icon that subtly combines the letter “S” with the silhouette of a duck, capturing the brand’s essence of early childhood care, safety, and curiosity. Set within a soft, rounded square and tilted for added energy, the mark conveys movement and warmth. The logotype complements this with bold, hand-drawn lettering in a vibrant orange, evoking friendliness and approachability. The overall identity feels inviting, emotionally warm, and visually distinctive — ideal for a modern preschool rooted in love and trust.
The Sandbox logo features a playful and minimal icon that subtly combines the letter “S” with the silhouette of a duck, capturing the brand’s essence of early childhood care, safety, and curiosity. Set within a soft, rounded square and tilted for added energy, the mark conveys movement and warmth. The logotype complements this with bold, hand-drawn lettering in a vibrant orange, evoking friendliness and approachability. The overall identity feels inviting, emotionally warm, and visually distinctive — ideal for a modern preschool rooted in love and trust.
Collaterals
Collaterals
